lopay Payment Platform
- Lead time: 8 weeks
- Sector: SaaS Platform, Payment processing
- Goal: App sign up and brand awareness
- Services: Website Development, SEO, Paid Media, Demographics research and Analytics
Supporting app installs and brand visibility
By building personas of the sectors we knew to be the most active users of payment apps, and going after each sector one at a time in the places where they are online, at the right time of day, and with the right messaging, we managed to garner 32% app adaption within he first target sector after just 90 days
01
Our approach
Over the course of two months, Thoroughbrand helped research demographics in targeted sectors for the payment app client. Informed by personas, Thoroughbrand worked with the client to build a fully optimized and lead driving website, developed a paid media strategy that covered several networks including Google, Facebook, Apple, Twitter, and others. Once launched, ongoing SEO, advertising, and content supported rapid marketshare growth.
02
The results
After the launch of the website and marketing program, lopay immediately saw fast positioning in search and engagement with the brand online. While the incumbent market leaders were spending over £1M/month on marketing, we also managed to garner one percentage Share of Voice point with a spend of just £170K total over 90 days
According to Nielsen, one Share of Voice point in a mature market typically costs an average of $6M USD (£4.8M GBP) in marketing spend
On average, our persona specific campaign methodology costs 20% less than less targeted approaches and in 90% of cases, the resultant ad groups have a ROAS higher than any in the client’s prior ad account history
Our other works
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From the first time I met and worked with Michelle in 2012 when I was at Pfizer/Zoetis up until today, Michelle has proven not just a willingness to help, but her habit of constantly learning and evolving keeps her at the top of her game. She is well-versed in the tools and best practices for every digital channel.
Ed Stening, Communications Director
Lion Australia
I’ve worked with Thoroughbrand and TDG on a number of digital and media research projects and have always been impressed with their methodical process and how they took the time to immerse themselves in our organisation to understand our needs, goals and vision.
With every deliverable they ensured that we hand tangible and clear insights that aligned with our company goals and customer needs. I would highly recommend them to any prospective client.
Mark Davies, Senior Director, Head of Digital and Multi Channel Marketing
Zoetis
From backend website SEO optimisations to managing the vagaries of an ever-changing social media landscape, Thoroughbrand has been there to guide us, help us, and fix things we didn’t even think needed fixing.
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Michael Stebbins, Senior Manager, Communications
CropLife
I’ve worked with The Definite Group and Thoroughbrand and on a number of digital and media research projects and have always been impressed with their methodical process and how they took the time to immerse themselves in our organisation to understand our needs, goals and vision.
With every deliverable they ensured that we had tangible and clear insights that aligned with our company goals and customer needs. I would highly recommend them to any prospective client.
Mark Davies, Senior Director, Head of Digital and Multi Channel Marketing
Zoetis
From the first time I met and worked with Michelle in 2012 when I was at Pfizer/Zoetis up until today, Michelle has proven not just a willingness to help, but her habit of constantly learning and evolving keeps her at the top of her game. She is well-versed in the tools and best practices for every digital channel.