Deliverables and a la carte services

Social Media & Baseline online listening report for one brand. This includes platform and audience insights, sentiment, competitors, hashtags, volume, time of day/day of week, and platform authors.

£3K to £4.5K || $3.75K to $5.9K

Social Media & Baseline online listening report of issues management for one issue + ancillary detected issues, including detractors, authors, platforms, sentiment, movement over time, counter-messaging insights and guidance.

£3.5K to £4K || $4.2K to $4.8K

Social Media & Baseline online listening report for one brand + two competitors, including platform and audience insights, sentiment, hashtags, volume, time of day/day of week, and authors, as well as share of voice between peer group.

£4K to £6K || $4.8K to $7K

Ongoing monitoring of social media and issues management for one issue + ancillary detected issues, including monthly reports:

£500 – £700 || $635 – $860 per month

Online listening report including full competitor landscape plus all insights including, but not limited to: platforms, audience insights, sentiment, hashtags, volume, time of day/day of week, authors, messaging insights and guidance + resultant strategy

£6K to £9K || $7.2K to $10.8K

Basic website audit. These focused audits center on evaluating the technical (including Core Web Vitals), search engine best practices, and basic SEO areas of one website to help identify any major issues or areas for improvement. Along with the audit, a keyword analysis will be provided as well. The keyword report covers digital terms that the website should target based on business goals and target buyers/demographics.

£1.8K to £2.5K || $2.1K to $3K

Advanced website audit. Along with the areas covered in the basic website audit, the advanced audit evaluates additional areas, offsite, evaluating social media, backlinks, and comparing your brand against competitors (2-3). This advanced audit also provides prescriptive activities for correcting primary concerns the audit finds.

£2.5K to £4K || $3K to $4.8K

Comprehensive digital audit. Encompassing the efforts of the advanced and basic website audits, the comprehensive audit evaluates the digital landscape your brand and web properties (up to 3) operate within to determine areas for improvement, opportunities against competitors (up to 5), paid media, social media, and recommendations for content strategies. These audits help inform demand generation, competitive analysis, and marketing strategies as they are deep dives in to the digital environments your target buyers are facing.

£8K to £15K || $9.6K to $18K

Paid media audit and evaluation From platform changes in default campaign types to changes in demographic data, paid media requires an expert hand to maximise ROI.

The paid media audit offers issues within your campaigns that may limit ROAS, areas missing platform best practices, conversion/analytic connections, and provides recommendations on how to increase value the paid efforts underway or planned can be optimised. Available for Google Ads, Bing Ads, programmatic platforms, paid social media, and cross-channel solutions.

£3K to £5K || $3.75K to $6K

Paid media setup / paid social and initial campaign build Thoroughbrand’s paid media team can help you build out your account and get you started! If you have a capable marketing team but are limited in bandwidth or want us to handle the heavy lifting of the initial structure and administration of your initial campaigns, we can get you setup for success on Google Ads, Bing Ads, Meta, Instagram, Twitter, and others.

£2K to £6K || $3K to $8K 

(dependent on the number of platforms)

Paid social media audit  As with the organic social media audit, this paid social audit offers insight into opportunities with your social media campaigns (Meta/Instagram Business Manager, Pinterest, etc.) with ad spends above £4K / $5K per month. Outcomes will help identify ways to address CRO, ROAS, implementation of platform best practices, conversion/analytic connections, and provides recommendations on how to increase value the paid efforts.

Starting at £2.4K || $2.9K 

Enterprise paid media audit As with the standard paid media audit, this larger audit covers organisations with spends and budgets above £10K / $12K per month. Outcomes will help identify ways to address CRO, limitations ROAS, implementation of platform best practices, conversion/analytic connections, and provides recommendations on how to increase value the paid efforts.

Starting at £5K || $6.5K

Paid media & paid social monthly management

(not including set-up or audit)

Iterative optimisations, daily monitoring, weekly reports, goal and objective definition and reporting, including comprehensive monthly readouts

Starting at £2.2K per month || $2.65K per month

Basic onsite search engine optimisations for one website. SEO is vital for any existing website to land prominently online. This level of SEO provides for addressing primary pages of the website, evaluation of opportunities in Google Search Console, and conversion rate optimisation (CRO). This option is great for new and older websites that have not been refreshed recently.

£1.5K to £3K || $1.8K to $3.65K

Advanced onsite search engine optimisations for one website. Advanced implementation of SEO covering the basic areas of SEO as well as extending to additional content recommendations, and offsite opportunities to increase digital visibility. Our keyword analysis and report are provided alongside this level of SEO as well.

£3K to £7K || $3.65K to $8.4K

Custom keyword analysis & report. Based on your initial keyword target and ideal buyer/client demographics, we prepare a report that shows the top keywords we recommend pursuing along with monthly search volume, estimated competition, and insights that help inform your strategy.

£2K || $2.5K

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